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Second Annual “Farm To Table” Event In Ocala To Benefit Florida Cancer Specialists Foundation

Ocala, Fla., January 7, 2020 — The second annual Farm to Table event to benefit the Florida Cancer Specialists (FCS) Foundation will be held on Saturday, February 8, 2020 from 5 – 9 p.m. at the Castle Gate Farm in Ocala, located at 13009 South Highway 475. FCS Radiation Oncologist Dr. Luis Carrascosa and his wife, Guisela, and FCS Radiation Oncologist Dr. Sachin Kamath, and his wife, Shelly, are serving as co-chairs for the event. Proceeds will provide financial assistance to help cancer patients in need pay for non-medical living expenses.

Castle Gate Farm is southwest Ocala’s premier boarding and training equestrian center. Co-chair and FCS Physician Dr. Luis Carrascosa said, “We are so appreciative to Castle Gate Farm owners Tim & Crystal O’Donohue for hosting our event at their state-of-the-art facility so that the FCS Foundation can assist even more cancer patients who are facing financial challenges.”

Guests are encouraged to wear country chic attire to enjoy a unique farm-to-table dining experience with locally grown and raised ingredients, auctions and entertainment. The inaugural event, held in 2019, was a sell-out and netted $215,000.

“Funds raised at this event will make a meaningful difference in the lives of adults who are living with cancer,” added FCS Physician and event Co-chair Dr. Sachin Kamath.

All proceeds will benefit the FCS Foundation, which provides financial assistance for non-medical living expenses to qualified cancer patients who are currently undergoing treatment in Florida. The FCS Foundation’s overhead is paid by Florida Cancer Specialists’ physicians so that 100% of donations (net of event expenses) benefit cancer patients in need.

Event tickets are $200 per person or $2,000 for a table of 10 and can be purchased on the FCS Foundation website at fcsf.org/Farm2020. To learn more, contact FCS Foundation Executive Director Lynn Rasys at LRasys@FLCancer.com or (941) 677-7184.

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About Florida Cancer Specialists Foundation
The Florida Cancer Specialists (FCS) Foundation provides financial support to qualified adult cancer patients in the state of Florida for expenses such as rent or mortgage, car payments and utility bills. By giving patients peace of mind in knowing that their bills are being paid while they are undergoing treatment, the FCS Foundation allows them to concentrate on what really matters – fighting cancer.

Due to the generosity of the Florida Cancer Specialists physicians in covering all overhead expenses for the Foundation, 100% of donations received go directly toward paying the essential non-medical living expenses of an adult battling cancer.

The Foundation is a 501(3)(c) nonprofit organization located at 5204 Paylor Lane in Sarasota, Florida 34240. Learn more about the FCS Foundation at: Foundation.FLCancer.com or call (941) 677.7181.

For More Information, Contact:
Florida Cancer Specialists Foundation
Executive Director, Lynn Rasys
LRasys@FLCancer.com
(941) 677.7184

Florida Cancer Specialists & Research Institute
Chief Marketing & Sales Officer, Shelly Glenn
SGlenn@FLCancer.com
(770) 365.6168

Director of Marketing & Communications, Michelle Robey
Michelle.Robey@FLCancer.com
(813) 767.9398

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SPECIAL FUNDS

The Florida Cancer Specialists Foundation is a 501(c)3 nonprofit organization as designated by the IRS. The Foundation’s EIN number is 20-4616813. The Foundation is also registered in the State of Florida, Registration No. CH24320. A copy of the official State registration and financial information may be obtained from the Division of Consumer Services by calling 800-435-7352 within the State of Florida. Registration does not imply endorsement, approval, or recommendation by the State.

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After Your Event

Don’t Forget to Thank Everyone for Their Support

 

  • Thank your sponsors, committee members and other special supporters immediately after the event. A hand-written note, phone call or personal email will be greatly appreciated and will encourage supporters to come back next time!

  • Post ‘Thank You’ messages and photos on social media.

  • Mail a check to:
    Florida Cancer Specialists Foundation
    5985 Silver Falls Run, Suite 210
    Bradenton, FL 34211

  • Once we receive your donation, an acknowledgement letter will be sent to you for tax purposes.

 

Thank you for hosting a successful event that helps cancer patients in need!

Use Various Media to Maximize Publicity for Your Event

These publicity tips and tools will help increase exposure for your event through various media, at very little cost. (Media outlets could include local radio, TV and newspapers, community calendars, social media, such as Facebook, Instagram, etc.).

Create a Timeline to Maximize Publicity

A realistic timeline is important in planning a publicity strategy for your event. Keep this timeline in mind as you put together a publicity plan:

3-4 months before the event:
Identify your target audience based on demographics, interests, and location; develop a targeted media list.

4-6 weeks before the event:
Distribute media materials (i.e., media alert, listing on a community calendar, Facebook posts, Instagram, etc.). Be creative in developing the media materials – what makes your fundraiser different? Media outlets receive hundreds of requests to publicize non-profit events; they can’t publicize everyone – so make sure that YOUR EVENT is so special, different and appealing that it will be hard for the media outlet to resist!

2 weeks before the event:
Make follow-up calls and send e-mails to local media who received the information. Re-send information if they have not received it.

1-2 days before the event:
Email and/or fax a media alert with the basic information about your event (who, what, when, where and why) to the TV news assignment desks and photo desks at the daily or weekly newspapers.

Take Lots of Photos

Photos are a great way to document your event, whether for publicity or simply to share with family and friends. Here are some tips on capturing special moments at your fundraiser:
  • Write out a targeted shot list in advance to make sure you get photos of everything and everyone
  • Take candid and close-up shots that capture the different aspects of your fundraiser
  • Capture images of your sponsors
  • Include three to four people in a photo for the best publicity shot
  • If taking photos on your phone, turn your phone in the horizontal position
  • Send photos to Florida Cancer Specialists Foundation for approved use on social media and website (Please make sure you have permission from the individuals in the photo and include their names)

Ideas for Your Fundraiser Event

The following are just a few ideas for your community fundraiser.  We suggest thinking of something you enjoy doing (e.g., book club, cooking, golf, tennis, bingo, music) and working to add a fundraising component into that. This way, you are not starting from scratch and, in addition to giving back to a great cause, you are doing something you love!

FACEBOOK
You can easily raise money on your Facebook page by clicking on “Raise Money” on your post, including a special message of inspiration or in celebration of your birthday or notable anniversary.

BIRTHDAY/ANNIVERSARY PARTY
Do you have an upcoming birthday, anniversary, shower, or bar/bat mitzvah? Consider contributing to FCS Foundation, in lieu of personal gifts – and ask your friends and family to do the same. This is a great way to get the kids involved!

COCKTAIL PARTY
Throw a cocktail party in your home or at a local restaurant or bar. Many venues provide great deals for non-profit events. For example, ask your friends to donate $50 per person to attend — if you spend no more than $20 per person on the food, you will have a good amount left over after expenses to donate. Include a chance drawing or auction to increase revenue.

GARAGE SALE
Ask friends and neighbors to clean out their basement or garage for a good cause. Organize a garage sale, and you’ll clean out your house while supporting cancer patients in need in our community at the same time!

GOLF OUTING OR TOURNAMENT
Whether planning a small golf outing with friends and family or a larger tournament for your business, think about making every stroke really count by partnering with us to give back to the patients at FCS Foundation!

INDEPENDENT BUSINESS GIVES BACK
Are you a local independent business owner, restaurant or retail owner who is looking to align with a great cause? Whether donating a percentage of proceeds for a day, or a week, or simply collecting an ‘extra tip’ for the FCS Foundation, you can make a difference while you work.

SCHOOL FUNDRAISER
Kids love to help!  Have fun with your students teaching them about the meaning of philanthropy, with anything from a read-a-thon to a bake sale. Be creative! We’d love to hear about your school fundraiser ideas and stories.

SELL, SELL, SELL!
Many marketing/promotional item companies offer a lot of discounted items. Create T-shirts, bracelets, key chains, etc., and sell them at a price more than your cost to create revenue.

TRIVIA NIGHT
This is a fun way to raise funds while increasing awareness about pediatric illnesses. Host your trivia night at a restaurant or other local establishment and invite between 10 and 50 of your friends and family.

PURSE BINGO
Hold a bingo night and charge people to play ($20 for 4 cards, $40 for 8 cards, etc.) Instead of cash prizes, the prizes are designer or vintage purses that have been donated. One of the trendiest and easiest events to organize!

Getting Started

Deciding to host a community fundraiser for the FCS Foundation is a huge accomplishment in itself — thank you!


Here are 10 steps to help you get started:

1. Form a planning committee. Bring together a group of enthusiastic, dedicated people, who share a passion and interest in raising money for cancer patients and their families. This will increase the probability of a successful event.

2. Brainstorm. Members of your planning committee can brainstorm ideas for your fundraiser. Let your imagination guide you — and be sure to consider the special talents of committee members and their contacts in the community! The more people who participate in the planning phase, the more committed they’ll be later.

3. Choose the “right” event. The type of event you choose should fit the size, interests, talents, goals, and time availability of your planning committee.

4. Identify your target audience. Consider who is most likely to attend and support the type of event you have selected. Will the event appeal to everyone? families? adults only?

5. Develop a budget. Try to identify all the expenses involved with your event (invitations, postage, rental space, signage, food and catering, promotional materials, website, advertising, etc.) Then think about possible sources of funds, including people and companies you know that may be able to donate products (food, equipment) or services (graphic design, printing, photography) to reduce your costs. This will help keep your costs down, which is something everyone will appreciate.

6. Develop an event timeline. A timeline is important in planning a publicity strategy for your event. Work backwards from the event date – publicity should start four to six weeks prior to the event.

7. Schedule the event. Select a time that is appropriate and convenient for those who will be attending. Be sure to check local community calendars for conflicting events.

8. Open a bank account. You may find that you will need to establish a bank account to accommodate incoming revenue and expenses. This can be done by visiting a local bank and creating a business account under your event’s name.

9. Collect all funds. We ask that all event proceeds designated for the FCS Foundation be forwarded to the Foundation within 30 days following the conclusion of your event.

10. Say thank you! Sending thank-you letters, notes, or e-mails to everyone who participated in or supported your event shows your appreciation and reinforces their goodwill about the Florida Cancer Specialists Foundation.
Miguel